It is one of the best loved children’s books and the author of ‘We’re going on a bear hunt’ delighted the children of county schools with his visit.

Held at Priory School, on Longden Road, the author, poet and writer entertained hundreds of children from primary schools across the town taking charge for what was described as an unforgettable morning.

Children’s Laureate from 2007 to 2009, Mr Rosen is author of more than 140 books, including the classic children’s favourite that was made into a film last Christmas.

“Michael Rosen was one of the first poets to make visits to schools throughout the UK, to enthuse children with his passion for books and poetry,” said Joanna Hughes, coordinator of Shrewsbury Children’s Bookfest.

“He has also visited schools throughout the world. So we were absolutely thrilled and very proud that thanks to the generosity and support of a rather magical, anonymous donor and The Priory School, we were able to welcome such an undisputed giant of children’s literature to Shrewsbury.”

Ms Hughes said the event had been one which will live long in the memory for the children who were lucky enough to take part.

She said: “The event was utterly priceless – a wondrous moment in children’s literature. There were 320 primary school children laughing and rhyming with one of the greatest leaders in children’s poetry. It was unforgettable.”

Ms Hughes said the Bookfest organisers were thrilled at what looks set to be another hit festival.

She said: “Shrewsbury Bookfest is yet again overwhelmed with the enthusiasm shown by the children and families of Shropshire and beyond who are flocking to the May Festival.

“The love of reading is very much alive and kicking amongst the kids of Shropshire and judging by the uproarious enthusiasm from the primary schools in the audience at Michael Rosen’s event Shrewsbury Bookfest May Festival will need to keep on bringing wonderful authors and illustrators to Shrewsbury for years to come. And we will.”

As a writer of poetry, novels, picture books, non-fiction, re-tellings of classics and stories from other cultures, Mr Rosen has become known for his talent of drawing on his own experiences as a child and adult.

He is especially known for his comic poems but he has also written movingly for children on the pain of love and loss.